Software Engineering | Moleque de Ideias

Intelligent orchestration of payment journeys

Increase approval rates and reduce costs without reducing the security of your business with intelligent and optimized management of your order lifecycle.

Orquestrador.ai is the new generation of payment journey orchestrators, adding intelligence, automation, flexibility and security to journeys, increasing profitability and reducing the costs of digital businesses.

The creation of specialized journeys, with data enrichment, intelligent routing and continuous monitoring, optimized with the use of artificial intelligence, promotes increased conversion, reduced costs and processing time, in addition to automating sales recoveries.

And all this No-Code and Plug n' Play

Orquestrador.ai is the result of a decade of experience in the area of systems integration in payment flows, serving some of the largest E-commerce operations in Brazil.

Payment Journey Orchestration

Payment journey orchestration is the intelligent and optimized management of the order lifecycle, from the perspective of payments, from its appearance at checkout to its completion at conciliation. Its objective is to add intelligence, automation, flexibility and security to payment workflows, to increase profitability and reduce costs in digital businesses.

Risk

Cost reduction, special customer lists, guarantee of compliance with express SLAs, intelligent routing.

Payment

Increase in approval rates, retries, multi-acquisition, intelligent routing.

Recovery

Real-time recoverability analysis, automated replacement of unapproved/paid payment methods, sending payment links via different means (Whatsapp, email, etc.), offering credit through partnerships.

Conciliation

Generation of unified reports in complex scenarios, in different formats and with direct integration with reconciliation actors allows the rapid adoption of new means and actors, in addition to simplified accounts receivable auditing.

Marketplace

Simplified split management, changes to orders, payments, inventory, among others.

Orquestrador.ai

Years of experience combined with cutting-edge technology to provide true intelligence, flexibility and automation for your business.

The creation of personalized flows, with data enrichment, intelligent routing and constantly updated with test data automated by artificial intelligence, promotes increased chances for approval process, reducing costs and processing time, in addition to automating eventual recovery from the sale.

No-Code. Plug n' Play.

Our integration tool, from translating APIs with our PolyAPI technology to the journey library with customizable flows, is ready to use and does all the work.

From PIX to DREX (Real Digital), from cryptocurrencies to digital wallets (such as Apple and Google Pay), Orquestrador.ai connects your business to the newest technologies, means and actors in the market.

Main benefits

Cost reduction with risk analysis

Risk analysis (anti-fraud) can represent a high percentage of the order value, especially in businesses with orders with lower tickets

For truly intelligent orchestration from orchestrator.ai

each business is different and must be treated with customized journeys as much as possible, with a focus on increasing the chance of approval and reducing total costs, at all stages, especially in risk analysis. With orchestrator.ai you can choose when and if performing risk analysis makes sense for a specific request. All of this is based on data from the order itself, such as customer, value, items, etc.

Creation and consultation of customer lists and

prioritization of special customers

Special customers (VIPs, repeat customers, etc.) need to have their flow optimized to make the shopping experience as smooth as possible, after all, they are special to your business. Customer grouping can help you build optimized flows for each of your customers' orders.

Truly intelligent orchestration from orchestrator.ai

allows the creation and consultation of customer lists, including external services, and, as flows are personalized per request, orchestrador.ai allows for differentiated treatment of requests according to the customer profile, such as special customers . This way, it is possible to speed up the risk analysis or not even do it, according to the order data such as customer, value and order items. It is also possible to reduce costs and reduce the number of frauds by identifying suspicious orders at the beginning of the flow.

Meeting delivery SLAs

Sales with lower delivery SLAs, such as in-store pickup, express delivery, among others, may end up not meeting the agreed SLA due to delays in stages of the flow, such as anti-fraud analysis

With truly intelligent orchestration from orchestrator.ai

flows are personalized per order, in this case, each delivery method, for example, can be served by a different account, contract, SLA or company with a different risk.

Creating negative customer lists

In the same way that the grouping of special customers can benefit the business, the grouping of customers considered suspicious or known to be fraudsters can also promote the reduction of fraud and costs with pre-authorization and risk analysis.

Truly intelligent orchestration from orchestrator.ai

allows the creation and consultation of negative lists of users, including in external services, in order to reduce the occurrence of fraud and the costs of unnecessary analysis, since it is possible that the request will not even be sent for pre-authorization or for anti-fraud analysis, if it is identified that the customer is registered on the configured negative lists.

Handling interruptions in the functioning of actors

Peak sales events, such as Black Fridays and Mother's Days, place a burden on all actors involved in the payment journey. A stop in the functioning of an actor, be it risk analysis or payments, such as an acquirer, for example, can cause lost sales and millions of reais in losses.

Truly intelligent orchestration from orchestrator.ai

detects stops in the functioning of the various actors involved in the journeys, generates alerts and can start using other actors present in the journey automatically, if previously authorized, until the functioning of the actor that stopped working is normalized, automatically using it again. after its restoration.

Handling silent drops in order approval rates

Silent drops in approval ratings can be much harder to detect than stops in actors' functioning. Sometimes, the decrease in approval rates occurs silently, only in part of the flows. In these cases, it is common for the same actor who suffers from the decrease in approval rates for cards from a particular brand to maintain normal approval rates for other brands, making it very difficult to identify the problem. This can cause constant losses for days or even weeks until the problem is identified and properly treated.

Truly intelligent orchestration from orchestrator.ai

automatically detects deviations in the standard behavior of actors. When detecting a decrease in approval rates, however small, orchestrator.ai generates alerts and, if configured, automatically performs A/B tests to suggest alternative flows, reducing revenue loss.

Adoption of new payment methods

Most sales are lost before checkout and one of the main reasons is the lack of the customer's preferred payment method. Offering multiple means increases the chances of closing the order. At the same time, the addition of new payment methods (and actors) implies an increase in complexity in reconciling orders.

Truly intelligent orchestration from orchestrator.ai

allows the quick and easy adoption of new payment methods, without the need for implementation and with unified reconciliation, since orchestrador.ai generates unified sales statements in multiple formats, in addition to direct integration with the largest reconciliation systems from the market.

Enabling combination of multiple media

One of the reasons for lost sales is the lack of ability to pay in full using a single method (for example, lack of balance on the card). Offering multiple payment methods before checkout can significantly increase the chance of conversion. However, the combination of multiple means can be very complex and requires intelligent orchestration to deal with the different possible cases, such as cases of rejection or non-payment of one of the means and which result in the cancellation or refund of the other means in the order.

Truly intelligent orchestration from orchestrator.ai

allows the secure offering of a combination of multiple means without the need for implementation by the retailer or the platform. Furthermore, it automatically handles possible cases, from the simplest to the most complex, improving the customer experience and increasing the conversion and order approval rate.

Sales recovery

Sales are lost for a variety of reasons, from refusal of risk analysis to payments not made or not approved. A good portion of these sales are recoverable and could be converted.

With truly intelligent orchestration from orchestrator.ai

the recoverability of lost sales is analyzed in real time, for each order. For example, when a payment is not approved due to lack of balance on the card, the change of method can be carried out automatically, sending a payment link or a PIX QRCode to the customer. On the other hand, if a payment was not made within the expected period (which is configurable), a reminder even offering the possibility of changing the method can help convert the sale.

Internationalization

Digital businesses that wish to internationalize their operations may need to offer local payment methods to increase the chance of approval. In this same scenario, it may also be necessary to simultaneously use local and global actors, with different contracts and agreements, for different types of requests.

With truly intelligent orchestration from orchestrator.ai

integrations are extremely easy and allow rapid adoption not only by local actors, but also new payment methods, all without the need for implementation and with facilitated unified reconciliation.

Increased flexibility in flows

An important percentage of sales on marketplaces are canceled simply due to a lack of flexibility in flows. From split payments to changes in orders, managing payments on marketplaces has its own challenges and complexity, including current legislation. An example is the lack of flexibility to generate changes to orders and complementary transactions (reversal or additional charge), to cover any price differences between sellers.

Truly intelligent orchestration from orchestrator.ai

allows the implementation of split payments, without the need for implementation by the retailer or the platform. Furthermore, for orchestrador.ai, changes to orders, such as changes to items and sellers or changes to billing amounts, are part of the journey, therefore, they are automatable and secure and all changes are easily reconcilable, through unified conciliation.

Intelligent orchestration of payment journeys

Payment Journey Orchestration

Orquestrador.ai

Main benefits

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